Music: Communications, PR & Partnerships

Elrow Announce 2018 Residency At Soho Beach, Dubai

Elrow Announce 2018 Residency At Soho Beach, Dubai

ELROW ANNOUNCE 2018 RESIDENCY AT SOHO BEACH, DUBAI

FIRST SHOW REVEALED – 7-HOUR FESTIVAL 

WITH

LUCIANO (SPECIAL BIRTHDAY SET)

DE LA SWING | EDDY M 

PHILIPP STRAUB | JIXO & DANS | ADAM GRACA | MAR & MER

8pm – 3am | Friday 23rd February 2018 | Soho Beach, Dubai

 

www.elrow.com


 
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On Friday 23rd of February, elrow launch their 2018 residency at Soho BeachDubai. The stunning venue will be transformed for one of the immersive entertainment’s most popular themes “elrow music“. Intricate production will recreate the legendary and iconic universe of NYC institution “Studio 54″. An unforgettable experience where party-goers can lose themselves in a myriad of flares, platforms and dancefloor-pounding records from the 60s, 70s and 80s; the golden age of the notorious nightclub.

Showcasing heavyweight names from across the globe throughout the residency, the debut lineup will be headlined by Cadenza head-honcho, and Ibiza stalwart, Luciano, who celebrates his birthday at the show with a very special b-day set.

Joining Luciano throughout this 7 hours festival, elrow’s respected team or residents will be taking to the decks with De La Swing and Eddy M as well as Dubai residents Philipp StraubJixo & DansAdam Graca and Mar & Mer, ensuring elrow’s debut show at Soho Beach captures the opulent glittering and glamorous atmosphere of the golden age.

Tickets for elrow’s Soho Beach debut are on sale now from: https://www.elrow.com

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ABOUT ELROW:

elrow is an award-winning experiential event concept and party series founded in 2010 by Cruz and Juan Arnau Lasierra; the sixth generation from a dynasty of entrepreneurs also responsible for creating Monegros Festival and legendary Club Florida 135 in Fraga, Spain. From their head-quarters in Barcelona, elrow have taken the world by storm with their unforgettable party style, pairing elaborate production, interactive performers and zany characters with the best electronic music, placing them as a global reference for circus inspired parties with tickets to the visual spectaculars usually selling out in minutes. A myriad of different themes and concepts makeup elrow’s zeitgeist with sub-brands including ‘Rowlympics'; their own take on the Olympic games, their Brazilian jungle carnival theme, ‘Sambodromo de Brasil’ and flag-ship theme ‘Singermorning’.

With lauded residencies in Ibiza, Madrid, London and Amsterdam already in place, 2017 has seen a game-changing partnership with live entertainment platform, Providence-Superstruct, allowing elrow to push to new heights with a Shanghai debut and a festival-scale event at the Queen Elizabeth Olympic Park in August.

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