Music: Communications, PR & Partnerships

elrow Summer 2017 Festival Takeovers - Round 2

elrow Summer 2017 Festival Takeovers - Round 2

ELROW SUMMER 2017 

FESTIVAL TAKEOVERS – ROUND 2

 

 

www.elrowshow.com 

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elrow has transformed their immersive, communal music experience into an international institution for underground dance music. From New York to London, the Spanish party starters will pass through the Netherlands, Switzerland, Spain, New York and London with an explosion of joy, colour and fun.

On Saturday 12th August elrow will take their exotic Sambordromo Do Brasil theme to the Street Parade Zurich providing the opening of the whole procession, featuring the likes of Paco OsunaMarc MayaDe La Swing and Toni Varga, before returning to Spain for this year’s gunslinging, rodeo-rocking Far West-themed Dreambeach where they’ll host the main stage finale takeover in front of 25,000 people, with more than 12 hours of music.

elrow’s two-day Rowlympic Games extravaganza, elrow Town London will be their biggest UK show to date, taking place at Queen Elizabeth Olypmic Park, London on Saturday 19th & Sunday 20th August. Sonic athletes from across Clubland are limbering-up to show elrow Town their best, with champion disc-spinners Seth Troxler, Jamie Jones, Eats Everything and Idris Elba all marked out as top-prize contenders at the festival-scale show.

August’s final stop will be the Netherland’s well loved festival, Mysteryland, a psychedelic trip where elrow will host their own stage for the second year in a row. The selection of electronic masters on board for the two day takeover include Eats Everything, Paul Ritch, Andres Campo, Benny Rodrigues & Michel De Hey plus many more.

Then, starting from 31st August, elrow take to the high seas with Dennis Ferrer, Patrick Topping, Richy Ahmed, Marc Maya, Toni Varga and their Sambodromo special in tow, in partnership with The Ark for a incredible electronic event aboard the staggering cruise ship, leaving from Barcelona’s harbour with stops at rave-friendly destinations, Marseille and Ibiza, for an unforgettable three nights of music.

Zipping across the Atlantic, elrow take their vibrant Bollywood party to New York’s Electric Zoo Festival on Sunday 3rd September. Party goers can expect a mind-blowing set, Indian embroidery, incense, belly-dancers and snake charmers all set around a spectacular Taj Mahal with Thomas JackThe Black MadonnaClaptoneDe La SwingMarc Maya and ALX b2b Charles Meyer serving up a spicy burst of sure-footed floorfillers.

ELROW TOWN LONDON
‘ROWLIMPIC GAMES’
SATURDAY 19TH AUGUST | QUEEN ELIZABETH OLYMPIC PARK, LONDON, UK
>>SOLD OUT<<

ELROW TOWN LONDON – CLOSING CEREMONY
‘ROWLIMPIC GAMES’
SUNDAY 20TH AUGUST | QUEEN ELIZABETH OLYMPIC PARK, LONDON, UK
>>TICKETS ON SALE <<

MYSTERYLAND
‘PSYCHADELIC TRIP’
SAT 26TH & SUN 27TH AUGUST | HAARLEMMERMEER, NETHERALANDS
>> TICKETS ON SALE <<

THE ARK CRUISE
‘SAMBORDROMO DO BRASIL’
THURSDAY 31ST AUGUST | BARCELONA, SPAIN
>> TICKETS ON SALE <<

ELECTRIC ZOO FESTIVAL
‘BOLLYWOOD’
SUNDAY 3RD SEPTEMBER | NEW YORK, USA
>> TICKETS ON SALE <<

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ABOUT ELROW:

elrow is an award-winning experiential event concept and party series founded in 2010 by Cruz and Juan Arnau Lasierra; the sixth generation from a dynasty of entrepreneurs also responsible for creating Monegros Festival and legendary Club Florida 135 in Fraga, Spain. From their head-quarters in Barcelona, elrow have taken the world by storm with their unforgettable party style, pairing elaborate production, interactive performers and zany characters with the best electronic music, placing them as a global reference for circus inspired parties with tickets to the visual spectaculars usually selling out in minutes. A myriad of different themes and concepts makeup elrow’s zeitgeist with sub-brands including ‘Rowlympics'; their own take on the Olympic games, their Brazilian jungle carnival theme, ‘Sambodromo de Brasil’ and flag-ship theme ‘Singermorning’.

With lauded residencies in Ibiza, Madrid, London and Amsterdam already in place, 2017 has seen a game-changing partnership with live entertainment platform, Providence-Superstruct, allowing elrow to push to new heights with a Shangai debut and a festival-scale event at the Queen Elizabeth Olympic Park in August.
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