Music: Communications, PR & Partnerships

Elrow Goes To Cairo

Elrow Goes To Cairo


10:00 – Late | Saturday 21st October 2017 | Royal Club Mohammed Ali, Cairo, Egypt

On Saturday 21st October 2017, immersive party concept elrow will make their anticipated return to Egypt, brining their unique, carnival style show to Royal Club Mohammed Ali in Cairo for an unmissable day of entertainment for  elrow Goes to Cairo – Nomads, The New World.
Like a fusion of Star Wars and Hitchhiker’s Guide To The Galaxy, ‘ Nomads, The New World‘ will open the stargate to another universe, transporting party-goers to a crazy and vibrant world where the past, present and future exist as one. Medieval nights dance with stone-age hunters and giant alien beings roam across the dancefloor with Bedouins tribes under the shadows of huge pyramids and strange intergalactic structures. Find the star gate, open it up and time travel your way to a parallel world where the best party in the universe is in full swing.
For further details about the show, please head to:
elrow  is an award-winning experiential event concept and party series founded in 2010 by Cruz and Juan Arnau Lasierra; the sixth generation from a dynasty of entrepreneurs also responsible for creating Monegros Festival and legendary Club Florida 135 in Fraga, Spain.  

From their head-quarters in Barcelona, elrow have taken the world by storm with their unforgettable party style, pairing elaborate production, interactive performers and zany characters with the best electronic music, placing them as a global reference for circus inspired parties with tickets to the visual spectaculars usually selling out in minutes.
A myriad of different themes and concepts makeup elrow’s zeitgeist with sub-brands including ‘Rowlympics'; their own take on the Olympic games, their Brazilian jungle carnival theme, ‘Sambodromo de Brasil’ and flag-ship theme ‘Singermorning’.
With lauded residencies in Ibiza, Madrid, London and Amsterdam already in place, 2017 has seen a game-changing partnership with live entertainment platform, Providence-Superstruct, allowing elrow to push to new heights with a Shangai debut and a festival-scale event at the Queen Elizabeth Olympic Park in August.