Music: Communications, PR & Partnerships

elrow Town London Reveal Roller Disco Third Stage And Kaleidoscopic Production

elrow Town London Reveal Roller Disco Third Stage And Kaleidoscopic Production


Saturday 18th & Sunday 19th August 2018 | Queen Elizabeth Olympic Park,




elrow Town London details an eye-popping array of captivating features, extensive food programming and crazy characters for Saturday 18th and Sunday 19th August 2018.

Undoubtedly famed for its immersive production, elrow Town London will set the bar even higher for interactive, audiovisual festivals when it once again takes over the Queen Elizabeth Olympic Park.

A newly unveiled third stage in the form of the Absolut Pink Cathedral hosted by Bump, is a colossal, vibrant roller disco teeming with colour and confetti that invites town residents, yourself included, to exchange vows with your nearest and dearest. The upbeat arena will host all-day dancefloor sessions from Savage on Saturday and Little Gay Brother on Sunday.

Also found at elrow Town, the Relentless Park. The grounds of the park are open to all visitors to the town. At the gates, the Park Keeper will welcome you in to grab a drink from the Relentless bar and enjoy your new surroundings as you reside on the grass… or if you have some pent up energy – take part in some lively games with the park’s resident pack of dogs!

Dive headfirst into the SmiLEE Pool to win exclusive prizes or marvel at the Arc de Rowomf, the archway that towers over the centre of town and acts as a meeting point for characters, with the Costume FactoryFlea Market and Beauty Salon all worthy of exploration. Nestled in the heart of elrow town, The Food Village  will boast cuisine from across the globe, including Pad Thai from Bangwok, Deli Dogs gourmet hot dogs, fresh pizza straight from a wood at Hidden Pizza, Hobo Food’s legendary fried chicken, mouthwatering Cuban sandwiches, Mr Whippy Ices and plenty more from elrow Town’s resident chefs

elrow Town London hosts two immersive themes: Psychedelic Trip and Sambodromo Do Brasil. The former transports townspeople to a hippy commune that’s built on peace and love while the latter plunges you deep into the rainforest for hair-raising encounters with wild animals, lost explorers, samba dancers and stranded DJs.

Every corner bustles with townsfolk eager to assist you on your journey as the Town PolicemanThe Town MafiaThe Pizza Deliverow Guy and the freewheeling candy dishing Lollipop Lady ensure no one forgets their day at elrow Town London.

For a taster of the madness, tune into the town’s Rinse FM takeover featuring exclusive sets from Fatboy Slim, Steve Lawler, Richy Ahmed b2b Melé, The 2 Bears, De La Swing, Toni Varga, Tini Gessler, Andres Campo, Bastian Bux, Lord Leopard, Jonjo Jury (Savage) and Oliver Keens (Little Gay Brother) on 11th August 12pm – 2am.







elrow Town London is a collaboration between between Spanish immersive party concept elrow and leading London events team LWETheir debut show took place on the 19th and 20th August 2017, hosted across two days at the Queen Elizabeth Olympic Park and combined three elrow themes in one space, with SingermorningEl Rowcio Presents: Feria de Abril and Rowlympics all featured. Headline sets came from the likes of Seth Troxler, Idris Elba, Jamie Jones, Eats Everything and Hot Since 82.


elrow is an award-winning experiential event concept and party series founded in 2010 by Cruz and Juan Arnau Lasierra; the sixth generation from a dynasty of entrepreneurs also responsible for creating Monegros Festival and legendary Club Florida 135 in Fraga, Spain. From their head-quarters in Barcelona, elrow have taken the world by storm with their unforgettable party style, pairing elaborate production, interactive performers and zany characters with the best electronic music, placing them as a global reference for circus inspired parties with tickets to the visual spectaculars usually selling out in minutes. A myriad of different themes and concepts makeup elrow’s zeitgeist with sub-brands including ‘Rowlympics'; their own take on the Olympic games, their Brazilian jungle carnival theme, ‘Sambodromo de Brasil’ and flag-ship theme ‘Singermorning’.

With lauded residencies in Ibiza, Madrid, London and Amsterdam already in place, 2017 has seen a game-changing partnership with live entertainment platform, Providence-Superstruct, allowing elrow to push to new heights with a Shangai debut and a festival-scale event at the Queen Elizabeth Olympic Park in August.