Music: Communications, PR & Partnerships

Kaos Garden, The First Immersive Experience Of elrow'art Makes Its U.S. Debut

Kaos Garden, The First Immersive Experience Of elrow'art Makes Its U.S. Debut

 

KAOS GARDEN, THE FIRST IMMERSIVE EXPERIENCE OF ELROW’ART MAKES ITS U.S. DEBUT 

 

ART BASEL, MIAMI 

FRIDAY DECEMBER 6TH @ ISLAND GARDENS

LINE-UP TBA

BROOKLYN, NEW YORK

SATURDAY DECEMBER 14TH @ AVANT GARDNER

WITH…PACO OSUNA, EATS EVERYTHING, ANDREA OLIVA, LATMUN, LEE FOSS, RICHY AHMED & MANY MORE

Multidisciplinary artist Okuda San Miguel and Renowned Producer/ DJ Paco Osuna will represent, through avant-garde art and electronic music, their particular vision of ‘The Garden of Earthly Delights’ in an experience where the audience will be part of a great piece of interactive art.

elrow and Paco Osuna are curating a very special musical lineup of world renowned artists.

www.elrow.com

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The personal universe of an artist turned into a party is the unprecedented collaboration that is elrow’art.  Fashion brand Desigual, global party purveyors elrow, and art collective Ink and Movement come together to develop experiences in which avant-garde art and electronic music become a unique show, and the audience are key players. The collective behind this collaboration are a group of creatives who propose new scenarios to play, feel and participate in music and art.

elrow’art is a traveling initiative that will be calling in major cultural and entertainment capitals. Debuting at Amnesia during Ibiza’s closing week, elrow’art now makes its way to Miami and New York this December before continuing its travels around the world in 2020.

After our sold out debut in Ibiza, we are very proud to debut in Miami with our first immersive art experience, elrow’art. An initiative brought to life thanks to the collaboration with a great team coming from different art disciplines such as Ink and Movement, Okuda San Miguel, Desigual and Paco Osuna,” says elrow’s CEO Juan Arnau.

The theme of this first elrow’art event is called Kaos Garden. We will witness the reinterpretation of Bosch’s ”The Garden of Earthly Delights,” by the DJ and producer Paco Osuna and the multidisciplinary artist Okuda San Miguel. It is a collaboration between the two conceived as a trip through a night that will represent the dynamics of the historic triptych in which we see scenes of paradise and hell. In Kaos Garden, a unique hell will be the starting point. Darkness will represent the night until reaching ecstasy. The paradise will be associated with fun and hedonism with the light of the first hours of the morning in such a mystical and idyllic setting as Miami’s exquisite Island Gardens.

We’re so excited and proud of elrow’Art and can’t wait to bring it to Art Basel, a perfect destination for art lovers and music fans to experience this unique multisensory collaboration,” says Michael Julian, Special Advisor to elrow.

Introducing elrow’art in Miami during Art Basel is a very special event for me. It means bringing the art enthusiasts to a party where they can experience my universe from an unusual perspective. Moreover,  the union of art and music really interests me due to the importance that the latter has in my life“.  – Okuda San Miguel

Paco Osuna will be the sonic curator and spiritual guide who will select the rhythms that will draw the sound landscape to mark the route from hell to Eden. Okuda’s unique iconographic language of multicolored geometric structures and patterns that have made him one of the world’s most recognizable street artists of today will be on full display, right down to elrow’s signature confetti.  He will recreate the surreal, chaotic and multisensory scene of a garden that will unleash emotions and human free will. Skulls of colors that open up at our pace, ships that fly, mountains that take root, birds, unicorns and sirens dancing, are some of the elements that will make up this fantasy in which each attendee will choose their own destiny.

The first edition of this project is sponsored by Desigual. With it the fashion brand fulfills its purpose of supporting the art world and young talents, as well as inspiring to awaken the creativity that we all carry within and become artists.

I think life is boring if you don’t do things your own way, even if it is not the way or in the order in which everyone expects,” explains Okuda San Miguel about the leitmotiv of Kaos Garden. “For me, chaos is the freedom to choose your own path and have a good time going through it. Let’s do it our way”, dishes the Spaniard, who proposes all to be funny and irreverent in a magical event like the work of art he represents. “This experience is a challenge for me, an opportunity to innovate and do something different, because making music that identifies Okuda, elrow and what I represent, is a challenge because they are three very different concepts but at the same time very connected“.

Watch elrow’art in progress and scenes from Amnesia: Here 

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About elrow

elrow is an award-winning experiential event concept and party series founded in 2010 by Cruz and Juan Arnau Lasierra; the sixth generation from a dynasty of entrepreneurs also responsible for creating Monegros Festival and legendary Club Florida 135 in Fraga, Spain. From their head-quarters in Barcelona, elrow have taken the world by storm with their unforgettable party style, pairing elaborate production, interactive performers and zany characters with the best electronic music, placing them as a global reference for circus inspired parties with tickets to the visual spectaculars usually selling out in minutes. A myriad of different themes and concepts makeup elrow’s zeitgeist with sub-brands including ‘Rowlympics'; their own take on the Olympic games, their Brazilian jungle carnival theme, ‘Sambodromo de Brasil’ and flag-ship theme ‘Singermorning’. With lauded residencies in Ibiza, Madrid, London and Amsterdam already in place, 2017 has seen a game-changing partnership with live entertainment platform, Providence-Superstruct, allowing elrow to push to new heights with a Shanghai debut and a festival-scale event at the Queen Elizabeth Olympic Park in August.

About Desigual

Desigual is an international fashion brand that was established in Barcelona in 1984. It is famous for the individuality and unique character of its creations, which aim to bring positivity and authenticity to thousands of people who want to express the best version of themselves.

In 2019 Desigual launched Desigual inBeta, a collaborative platform designed for getting out of our comfort zone and reinventing ourselves by looking with no filter, no fear and no creative limitations, with different artists, other brands and ourselves. Desigual inBeta is about experimentation, creativity, excitation, nerves, novelty, learning and proof and Kaos Garden is part of this initiative.

About Ink & Movement 

Ink & Movement create cultural projects and manage artists. Ink and Movement (iam) is an art project that has been promoting contemporary urban artists for more than 10 years. Our goal is to spread contemporary art and bring it to the public.

We were at the very beginning of this artistic trend and have experienced the evolution of contemporary urban art together with many of its leading figures. These are artists whose work demands a non-traditional management, fleeing from the established way of doing things.

About Okuda San Miguel
His unique iconographic language of multicolored geometric structures and patterns have made him one of the world’s most recognizable street artists of today. A language that can be found in large murals, buildings, sculptures in public spaces and exhibitions around the world.

In his work, rainbow geometric architectures blend with organic shapes, bodies without identity, headless animals and symbols that encourage reflection in artistic pieces that could be categorized as Pop Surrealism with a clear essence of street forms. His works often raise questions about existentialism, the universe, the infinite, the meaning of life, and the contradictions of society’s false freedom”

About Paco Osuna
“With a career spanning more than 20 years, Paco Osuna is one of the most renowned artists in the industry. His creativity and relentless search for new forms of expression have seen him perform at clubs, events and festivals of great national and international prestige.

His use of technology and the constant search for innovation through it has led to the development of his own musical trademark, coating the purest techno sounds with his most characteristic fibers: deep, dark and imaginative beats, always accentuated by his creativity.”

About elrow’art 

A platform for top international artists to collaborate creating innovative works where contemporary art, electronic music and the audience are the key players. elrow’art is a global project that will reach the world through events in major international cities, a collaboration of elrow and Ink and Movement to connect artists and audiences through unique experiences.

About Island Gardens

Palm trees sway in the breeze, while music pulses through the air as wine glasses clink and cameras flash along the waterfront. Miami’s skyline accompanied by docked super-yachts, is the perfect backdrop for an unforgettable evening in Miami.  Whether it’s daytime blue sky or one of Miami’s incredible pastel sunsets, Island Gardens is the quintessential Magic City experience.

About Diskolab

DiskoLab is a multifaceted laboratory specialized in booking, marketing, and producing electronic music events, artist tours, and festivals. By creating and developing cutting edge concepts, brands, and campaigns, DiskoLab has created a unique bond between artists and music fans all over Florida. For more information on DiskoLab please visit http://www.diskolab.com/

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