Music: Communications, PR & Partnerships

This Is Kaos Garden - The First Immersive Experience Of elrow'art

This Is Kaos Garden - The First Immersive Experience Of elrow'art

   

THIS IS KAOS GARDEN, 
THE FIRST IMMERSIVE EXPERIENCE OF ELROWART

Okuda San Miguel and Paco Osuna will showcase, through avant-garde art and electronic music, their particular vision of ‘The Garden of Delights’ in an experience where the audience will be part of a great piece of interactive art. The premiere of the artistic partnership of Ink and Movement and elrow will be on September 28 at Amnesia Ibiza.

This first edition is a special collaboration of Desigual, a brand that supports the art world in an experiential way.

Teaser Video & Further Info here

The personal universe of an artist turned into a party is the unprecedented proposal that brings elrow’art. Desigual, elrow, and Ink and Movement come together to develop experiences in which avant-garde art and electronic music become a unique show, and the public is an active part of it. All this will crystallize in a first event ever next Saturday September 28 at Amnesia Ibiza as the culmination of Ibiza’s elrow season.
The theme of this first elrow’art event is called Kaos Garden. We will witness the reinterpretation of the famous painting ‘The Garden of Delights’ by the Dj and producer Paco Osuna and the multidisciplinary artist Okuda San Miguel. It is a collaboration between the two conceived as a trip through a night that will represent the dynamics of the historic triptych in which we see scenes of paradise and hell. In Kaos Garden, a unique hell will be the starting point. Darkness will represent the night until reaching ecstasy. This paradise will represent the fun and hedonism, with the first morning light in such a mystical and idyllic setting as is the White Island.
Paco Osuna will be the spiritual guide and will select the rhythms that will draw the soundscape and mark the route from hell to Eden. Okuda will recreate the surreal, chaotic and multisensory scene of a garden that will unleash emotions and human free will. Skulls of colors that open up at our pace, ships that fly, mountains that take root, birds, unicorns and sirens dancing, are some of the elements that will make up this fantasy in which each attendee will choose its own destiny.

“I think life is boring if you don’t do things your own way, even if it is not the way or in the order in which everyone expects,” explains Okuda San Miguel about the leitmotiv of  Kaos Garden. “For me, chaos is the freedom to choose your own path and have a good time going through it. Let’s do it our way”, says the Spaniard, who challenges all to be funny and irreverent in a magical event like the work of art he represents. “This experience is a challenge for me, an opportunity to innovate and do something different, because making music that identifies Okuda, elrow and what I represent, is a challenge because they are three very different concepts but at the same time very connected”.

The first edition of this project is sponsored by Desigual. The fashion brand fulfills its purpose of supporting the art world and young talents, as well as inspiring to awaken the creativity that we all carry within and become artists.
elrow’art will kick off in Ibiza but will reach international destinations such as Miami and New York this same 2019 with a tour that will extend throughout 2020 in the main world capitals of culture and entertainment.

ABOUT ELROW:
 
elrow was conceived in 2010 by Cruz and Juan Arnau Lasierra, the sixth generation of entrepreneurs of the Arnau Family, who also founded the Monegros Festival and the legendary Club Florida 135 in Fraga, Aragón. In 2017, elrow entered into an investment and partnership agreement with Superstruct Entertainment, a live entertainment platform backed by Providence Equity Partners. elrow is the umbrella brand of a series of fully immersive, themed shows, which have become a global point of reference in the field of circus-inspired parties thanks to its perfect mix of the best electronic music with unimaginable scenarios, frenzied performances and outlandish characters. From its headquarters in Viladecans, Barcelona, elrow has grown exponentially and established residencies in Ibiza, Madrid, London, New York, Barcelona, Dubai and Amsterdam. elrow has consistently broken attendance records and, in 2018, saw its most successful year to-date, with over 2 million people attending 134 shows hosted across 65 cities in 33 international territories – over half of which were sold out.
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