ABLETON ::
Berlin, Germany + Los Angeles, U.S
Software and hardware for music creation & performance.
The global outreach for Ableton’s flagship instrument Push 2 received widespread media attention with the likes of the Guardian running full page features on the story. The initiative was for producers across the world to return their old machines in exchange for a discount on their new equipment. Receiving thousands of the Push 1 units back they were first refurbished and then donated to schools and music institutes.
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Ableton are a global software and hardware company for music creation & performance. Based in Berlin and LA, they run Ableton Loop, a weekend event of music-making challenges, creative inspiration and live-streams. Additionally they have published a hardback Making Music: 74 Creative Strategies for Electronic Music Producers, written by Dennis DeSantis, Head of Music Learning.
We’ve worked across all the above products, launching the first edition of Loop at Berlin’s Radialsystem, taking it into its current home at the city’s iconic Funkhaus. The launch for Making Music was a runaway success with the book selling out on the day of release.
